Why Online Visibility is Imperative for Entrepreneurs

 
Why Online Visibility is Imperative for Entrepreneurs - Career Makeover Academy
 
"The power of visibility can never be underestimated." 
Margaret Cho [1]

Introduction

Did you know around 1.32 billion people are considered daily active users on Facebook? [2]

Or that 42% of marketers report Facebook as being critical or important to their business? [3]

Facebook is a HUGE player in the social media marketing realm, second only to Instagram...which they currently own.

That means, if you're a creative entrepreneur, not only do you need to be on Facebook you need to be SEEN on Facebook, because success doesn't happen in a vacuum.

What Does Visibility Even Mean?

Visibility online is the overall presence of a brand or its products in the general consumer environment. A business can have a great website, but how are users expected to find it if it's not visible? [4] 

In layman's terms, it means making sure that your products, services, and website are SEEN and SEARCHABLE.

What happens when someone types your company name into Google or Facebook?

If you aren't in the top of the search results...you're not visible.

If you're not visible, no one can buy your stuff...because they don't even know you exist.

Why is Visibility Important?

 
Why Online Visibility is Imperative for Entrepreneurs - Career Makeover Academy
 
"This whole idea of visibility...creates a pretty powerful lever. In the new transparency era, you are able to make change you would otherwise have difficulty making." Tim O'Reilly [5]

There are a handful of reasons why online visibility is important.

First and foremost, it lets users find you on their own. [6] 

If you want to make that sweet, sweet cheddar you need as many new, unique visitors to be exposed to you and your products as possible.

Another key reason being visible online is important is that it helps develop the Know, Like, and Trust factor.

Know, Like, and Trust

K/L/T are the three KEY elements which allow customers and clients to perceive you as having something valuable that they want to BUY

How many times have you bought something online from a complete stranger? 

Especially, at a low price.

(Or....are you more likely to hesitate and wonder if you're going to get scammed or have your identity stolen?)

Being seen online improves your branding and reputation and helps you to stand out from your competitors. Especially, if your branding and message are consistent. 

Consistency is KING!

Don't give the impression of being some flaky, fly-by-night snake oil salesman. Make sure you show up when you say you will.

No same old same old for you!

You want to outshine your competitors so that you're so out of their league you aren't even actually competing.

Why is Facebook So Important?

Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. [7] 

There are HUGE amounts of people actively engaging and interacting with the people and products that THEY think matter.

This presents the perfect opportunity to address their needs and carefully groom them with intent and creativity. 

If you're still wondering why Facebook is soOOoOO important think of it this way: How many of your friends, family, and past clients are NOT on Facebook?

Businesses 101 Tip: go where the clients are and chances are YOUR clients hang out on Facebook!

Facebook Metrics

In case you're like me and love data and metrics, here's some more information that might persuade you to jump on the Facebook bandwagon posthaste:

  • One in five page views in the United States occurs on Facebook. [8]

  • Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year. [9]

  • Instagram now has over 600 million users according to Instagram’s report December 21, 2016.  Facebook CONTINUES to reign in popularity over other social media channels. [10]

Why Now is the Time to Jump On the Bandwagon

In 2017 Facebook changed their mission statement:

"Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them." [11]

With their current push in video (the ultimate Know, Like, and Trust builder) and the multitude of tools they have available by way of Ads, Facebook Groups, and their ownership of Instagram - this is the IDEAL time to get go for broke on that platform. 

They have the tools and resources to level the playing field between you and your competitors. You just have to be SEEN and HEARD.

Btw, you don't have to make some monumental leap and spend a ton of money in equipment and ads to increase your visibility.

If you have time, creativity, and maintain consistency you can create GREAT posts and build a very sizable following.

How Do I Increase Visibility?

 
Why Online Visibility is Imperative for Entrepreneurs - Career Makeover Academy
 

Here are a few tips on ways to be seen:

  1. Be Polarizing - This doesn't necessarily mean be a jerk. Express opinions that are true to you that are NOT popular. That way you'll draw your fans in closer and push away the haters.
  2. Use Your Personal Profile for Good - Though Facebook frowns upon people using their personal profiles for business reasons it isn't ALL verboden. Use your personal profile to show your personality. Post several times a day and remove posts from your timeline which are getting no love. When people come to your page if they see it's poppin' they'll want to join the party.
  3. Create Awesome Graphics - Check out free apps like Canva.com to create custom graphics that'll blow people's socks off. It's great for quote graphics, has cool fonts, templates, and is just an all-around great tool to get started with. Plus, did I mention that it's free and WAAAAAY easier to learn than Photoshop?
  4. Get More Friends - If you want more reactions, comments, and activity you need more friends! The Facebook algorithm is not as kind to someone with 100 friends as it is with someone who has 5000. How do you get more friends, well.....
    1. Ask Questions - Ask short, open-ended questions (the ones that require a longer answer than 'yes' or 'no'). Do it on a regular basis. You can draw inspiration from ANYWHERE. Keep them consolidated in a spreadsheet or note app so that you can mark which ones you've already asked. (Secret: No one's going to remember what you asked in 6 months...so recycle those babies.)
    2. Join Groups - Join groups where your ideal client would hang out and once you're there don't be a wallflower. Comment on people's posts and friend the people who like and comment on yours. Just think, these people are VOCAL. Once they see the sweet stuff you have on your personal page they're going to be bursting at the seams to leave reactions and comments. 
    3. Be of Value - Always, always, always share what you know. And don't be afraid to give your best stuff away for free. People are not going to be able to cobble together your course or services based on individual posts, quotes, observations or comments. All they will think is "Wow, if this is what they're giving away I can't even IMAGINE what their paid products are worth".

Conclusion

Now you know WHY you need visibility and HOW to become visible. 

There's only one thing left for me to address, and that is: Be yourself.

Regardless of anything else, your branding must be YOU

As entrepreneurs we often feel like we need to reinvent the wheel, but that's not the case. The VERY best thing you can do is show people an improved wheel with only the style and panache that YOU can showcase it.

People want to be a part of your tribe because YOU inspire them.

YOU light that fire under their butt with your passion, drive, and determination. 

So, always remember that no matter what, you need to be true to yourself.

If you keep that in mind, you will never be at a lack for true fans and people who absolutely adore you and your products.

Good luck out there!

How Do YOU Stay Visible Online?

 

 

 

 

  1. Visibility Quotes - BrainyQuote, Visibility Quotes, https://www.brainyquote.com/quotes/keywords/visibility.html

  2. Top 20 Facebook Statistics - Updated September 2017, Zephoria Inc., https://zephoria.com/top-15-valuable-facebook-statistics/

  3. Top 20 Facebook Statistics - Updated September 2017, Zephoria Inc., https://zephoria.com/top-15-valuable-facebook-statistics/

  4. What does online visibility mean to a business? | BigCommerce, What does online visibility mean to a business?, https://www.bigcommerce.com/ecommerce-answers/what-does-online-visibility-mean-business/

  5. Visibility Quotes - BrainyQuote, Visibility Quotes, https://www.brainyquote.com/quotes/keywords/visibility.html

  6. What does online visibility mean to a business? | BigCommerce, What does online visibility mean to a business?, https://www.bigcommerce.com/ecommerce-answers/what-does-online-visibility-mean-business/

  7. Top 20 Facebook Statistics - Updated September 2017, Zephoria Inc., https://zephoria.com/top-15-valuable-facebook-statistics/

  8. Top 20 Facebook Statistics - Updated September 2017, Zephoria Inc., https://zephoria.com/top-15-valuable-facebook-statistics/

  9. Top 20 Facebook Statistics - Updated September 2017, Zephoria Inc., https://zephoria.com/top-15-valuable-facebook-statistics/

  10. Top 20 Facebook Statistics - Updated September 2017, Zephoria Inc., https://zephoria.com/top-15-valuable-facebook-statistics/

  11. Facebook - Resources, FAQs, https://investor.fb.com/resources/default.aspx

Stephanie Berchiolly

Career Makeover Academy, 1002 North Meridian Avenue STE 100-PMB 180, Puyallup, WA, 98372

Teaching you the skills to get a new job or change to a career that you love.